ISSN: 2582 - 9734
How Advertisements Shape Consumer Perception and Brand Loyalty in India
Dr. Rohit Sinha
In India's diverse and rapidly evolving market, advertisements significantly influence consumer perception and foster brand loyalty. This paper examines how advertisements, through emotional appeals, aspirational messaging, celebrity endorsements, and culturally relevant content, shape consumer perceptions and drive brand loyalty across India's multifaceted demographic landscape..
2025
31
