ISSN: 2582 - 9734
How Advertisements Shape Consumer Perception and Brand Loyalty in India
Dr. Rohit Sinha
In India's diverse and rapidly evolving market, advertisements significantly influence consumer perception and foster brand loyalty. This paper examines how advertisements, through emotional appeals, aspirational messaging, celebrity endorsements, and culturally relevant content, shape consumer perceptions and drive brand loyalty across India's multifaceted demographic landscape..
Quantum and Relativistic Plasma Dynamics in High-Intensity Laser–Matter Interaction
Dr. Puran Saw
CrossRef DOI URL : www.ijesti.com
The study of quantum and relativistic plasma dynamics in high-intensity laser–matter interaction explores how ultra-intense laser fields fundamentally transform the behaviour of matter under extreme conditions. When laser intensities exceed , electrons attain relativistic velocities, leading to nonlinear effects such as self-focusing, harmonic generation, and wakefield acceleration. At even higher intensities, quantum electrodynamic (QED) processes such as radiation reaction, photon emission, and electron–positron pair creation become significant, marking the transition from classical plasma physics to quantum plasma behaviour..
2026
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